One of the most important aspects of developing your brand is to create a great experience for your user.

Imagine having a customer entering your storefront. They continue walking toward you behind the counter while you stand silently for three seconds upon their greeting.

This is awkward, right? You bet!

Not only is it important to greet your user or to capture their attention quickly, but to be ready to communicate and better yet, listen.

This is the baseline for great customer service, or user experience. Not only in the moment, but one that will last.

There are many other elements in creating this ongoing interaction, but first impressions happen one time, and that’s all.