One of the challenges of the previous website was having to manually distribute duplicate data across multiple networks.
As well, there was a disconnect of the brand between what was presented to the online user vs. what was experienced when visiting Mayday in-person.
Bridging the Brand — Online & In-Person
We took various on-site photos to be used throughout the website, including the entrance to the brewery which is located inside a different building for better recognition as well as beer-can artwork.
Considering the client primarily manages their events through Facebook, we created an app that connects via API to a 3rd party plugin that auto-updates further details and other ticket purchases.